Case Story
Bonafide
I had the wonderful opportunity to work with Bonafide,
a well-regarded brand in the menopause supplement market, known for its elegant and sophisticated appeal.
I lead a team of designers in producing various materials including social media ads, landing pages, and listicle pages.
The goal is to help Bonafide's audience understand exactly how the brand can help them through menopause with copy and creative visuals.
All our efforts were tailored to deeply resonate with their audience, boosting engagement and converting sales.
Strategy
·
Wireframing
·
Design Briefing
·
Landing Pages
·
Social Media Ads
Strategy · Wireframing · Design Briefing · Landing Pages · Social Media Ads
The Challenge
Like many in the supplement industry, Bonafide needs to carefully explain their products' benefits without making unproven health claims.
The task was to clearly communicate the menopause symptoms and Bonafide’s solutions in a way that’s hard-hitting and connects with women seeking relief.
The Strategy
Our strategy combined deep understanding with precision.
We immersed ourselves in the daily lives of our audience to grasp not only their physical symptoms but also the impact on their lifestyles.
This understanding helped us craft a story that was both relatable and meaningful.
We focused on two main ideas:
Highlight symptoms people often search for and craft a clear journey that guides them to Bonafide’s solution.
Showcase Bonafide as the go-to choice by aligning benefits with audience needs and tapping into deeper desires, within communication guidelines.
The Execution
Our work was a balanced mix of thoughtful writing and engaging designs for landing pages, and ads on platforms like Instagram, Facebook, and Pinterest.
I guided the design process with detailed wireframes for landing pages, video ad storyboards, and clear instructions for static or animated ads. This ensured a unified story and visual experience that connected with Bonafide's audience.
