Case Story
Pattern Brands
I had an incredible experience working with Pattern Brands, a family of brands including GIR, Letterfolk, Open Spaces, Yield, Poketo, and Onsen, dedicated to enriching home life.
They transform everyday routines into rituals through their products.
I led the copy and design strategy for different ad types, from static to video, across platforms like Instagram, TikTok, YouTube, and Amazon.
Our goal was to craft ads that captivated both visually and through their stories.
Strategy
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Wireframing
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Design Briefing
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Landing Pages
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Social Media Ads
Strategy · Wireframing · Design Briefing · Landing Pages · Social Media Ads
Summary
We focused on crafting ads that were not only visually stunning but also told a captivating story—how Pattern Brands enhances daily life at home.
Our thorough grasp of the brand's philosophy guided us in making each ad a significant part of the brand's narrative.
The Challenge
The challenge was crafting ads that not only seamlessly integrated into the broader campaign but also captivated audiences with their striking visuals and compelling narratives.
The Strategy
We built our strategy on two pillars
to maximize each ad's impact:
Captivating Openers
We focused on crafting hooks and captions that instantly resonate, striking a chord with the audience the moment they see them.
Personalized Narratives
Developed stories for each ad or video that showcase how Pattern Brands' products enhance everyday home life, making them relatable and appealing to the target audience.
The Execution
We combined captivating copy with engaging design to create video ads that told a compelling story.
These ads showcased the usefulness and beauty of Pattern Brands' products.
I led the design strategy, creating detailed briefs for each type of ad to ensure they all told a cohesive story and visually connected with the audience.