aphryn Lee, creative strategist and DTC copywriter specializing in ad and email copy.

Not Just*

Copy

You’re here looking for a copywriter.
But more than that—I help DTC brands like yours succeed with strategy, copywriting, and design.

LETS BUILD YOUR NEXT WIN
Loulou Lollipop logo — client work by DTC copywriter and strategist Kaphryn Lee.
Buffy logo — client campaign copy and creative strategy by Kaphryn Lee.

Why most DTC brands struggle to connect

A lot of DTC brands miss the mark because they can't find the right voice. They don't sound human. They don't connect.

The key? Talk like a real person. Be clear. Say things that matter. It's simple, but as you know, it's not easy.

People ignore brands that feel cold or generic. Let’s change that. Let me help you to create copy that actually speaks to people—real, relatable, and built to get results.

VIEW SERVICES
“Be the Tangy Disruptor” ad concept and copy by DTC copywriter Kaphryn Lee.

Featured Projects

Let’s conquer your goals together

Where should we start?

Ads

Your ads, your voice. 
Let’s make it resonate.
Your emails, your key 
to unlock customer potential.
Your landing page, your launchpad. 
Let's make it soar.
GET EXPERT EYES ON YOUR COPY

Zesty reviews

Client or collaborator portrait — campaign partnership for DTC copy project by Kaphryn Lee.

Roser Jorba Soler, Founder @Midnight Drives

“Working with Kaphryn has been an absolute game-changer. Her expertise in creative strategy stands out. She's now also my go-to consultant for any questions.”
Creative collaborator portrait — featured in DTC ad campaign copy by Kaphryn Lee.

Zakiya Evelyn, Email Manager @8Greens

“We were lucky to bring on Kaphryn to handle our email and SMS marketing copywriting and design. She quickly mastered our brand voice with minimal direction and consistently demonstrated remarkable flexibility and dedication to meet our evolving needs.”
SEE PORTFOLIO

copywriter

storyteller

brand builder

concept creator

copywriter • storyteller • brand builder • concept creator •